EverUP FAQ / WIKI

An EverUP is a company managed, financed, or operated by its main consumers. It focuses on meeting the needs of these consumers by offering products or services with quality and advantageous prices, aiming to maximize the value delivered to the consumers who support or invest in it.

The main differences between EverUps and Startups

EverUPs challenge the conventional startup model, proving that true innovation can lie in effectively and consistently meeting consumer needs. With their resilience, financial stability, and customer focus, EverUPs emerge not only as alternatives to startups but as their potential devourers, redefining the business landscape for a new era.

An EverUP can be more or less advantageous for the investor/maintainer consumer, this advantage is estimated by the Economic Advantage Index (EAI) and the Service Differentiation Index (SDI)

In the world of startups, innovation is often seen as the essential engine driving success. However, when this innovation is combined with a business model that places consumers at the center, a powerful concept is born: startups structured as EverUPs.

The compensation of managers in an EverUP is oriented towards sustainability and value for the consumer, differing from the startup model, where the goal is rapid growth and high profits. Managers of EverUPs are compensated through membership fees, margins on non-participating products, and sales to external consumers, while the focus remains on the satisfaction of consumer-investors. This makes it unlikely for an EverUP manager to become a billionaire, unlike what can happen in startups, where disruptive innovation can generate great fortunes for the founders.

EverUPs can be established as consumer cooperatives, corporations, partnerships, and some other forms up to a true loyalty program that we call the EverUP Certified Advantage Program

It is very important to measure how advantageous participation in an EverUP is for the consumer. A lot of advantage cannot occur without compromising the solidity and future of EverUP, as well as the invested capital.

The performance indices were created for this purpose. They form, along with a control software, the “Certified EverUP Advantage”, which is much more than a loyalty program!

The Certified EverUP Advantage is an innovative and differentiated proposal that goes beyond traditional loyalty programs. While conventional loyalty programs offer rewards based on accumulated purchases and points, the Certified EverUP Advantage involves a deeper and more structured commitment between the consumer and the company, offering benefits that include advantageous prices, participation in results, and much more.